A couple of days ago


A couple of days ago I decided that I should start running ezine ads for The Science of Success. I found an ezine that appeared quite reasonable relative to what I had in mind. So - ad placed, I waited to receive my issue - and the increase in sales!

I woke this morning, checked my email - and realised that, even after writing about it a couple of days ago - I had assumed something!

I had assumed that my ad would be right at the top. Why? Well -single ads tend to be in ezines, don't they? Guess where mine was? Right at the bottom, just before the goodbye! lol In my eagerness to expand my marketing - I forget the obvious thing - check what you are going to pay for! I have been a subscriber for some time to this ezine - so it would have been a very simple thing to do to find out where the ads were. Even if there weren't usually any - I should have clarified exactly where mine was going to go!

Another thing which 'fate' decided to remind me of my stupidity became apparent when I read the ezine. Right at the very beginning, the middle, and even near the end - the author announced his own new ebook to his adoring readers! What hope had I of getting noticed when most of the readers would have clicked away and got lost in buying his book - and probably would never come back to read the rest of the ezine!

It was a timely reminder that, yes, indeed, I am human, and not perhaps as clever as I thought I was! I could curse my luck at the timing, and the placement of the ad - but luck had nothing to do with it! This 'failed' (only time will tell) exercise will give me an excellent lesson in making sure that I understand exactly what 'bang' I get from my bucks!

I'll soon be off on a PC free vacation until next Friday 23rd August, when normal daily service (could you call it that?) will be resumed. Vacation ahoy!